RIZZLE KICKS - TELL HER
And what will she say?
Scott Mildenhall: Rizzle Kicks have near enough admitted the release of this was just to tide things over while they go off to do some acting, and it is appropriately flimsy. The basis is little more than a hint of “Best Of My Love” or “Got To Be Real”, and the only time the words burst from the page is a sole urgent “ask you if you’re cool”. The pre-chorus has its singalong charms (mostly because it needed to be easy enough for Jordan to undertake); they’re delicate, which might be the crux of the song.
Patrick St. Michel: Pure, dumb luck - that’s all you need sometimes. Doofy rap dudes Rizzle Kicks latched on to the disco revival with “Tell Her,” and somehow come up with a single with more kick to it than most of songs that kicked off this wave in the first place…all with a little help from Evian bottled water. Lyrically, it’s stupid, but in an awkward way that works way better than the lothario approach most took. Musically, it loads up on horns, rinky-dink keyboards and casino-ready guitar, pushed forward by an assertive beat. And Rizzle Kicks, forced to stop rapping, manage to sing just fine enough to not ruin the mood.
Thomas Inskeep: Tell her yourself.
Maxwell Cavaseno: The polish on this track, the neon brightness of it, could give someone a very difficult future with vision problems that results in the worst sort of operations being necessary, and in that regard, I hope this duo wore some stupid shades in the studio. They seem like the type to do something like that. But moving past the fact that these two and not Flirta D are considered the pride of Northwest London right now (which makes me feel some type of way) is flabbergasting, but in your day where SB.TV and BBC 1Xtra pushing Ed “Frog Face” Sheeran as the epitome of the urban… Why not this generic slab of yacht pop? I won’t deny that this is a super tight bit of ambitious professional earnest teen cheese that swings and grooves like any other. But it’s so characterless in it’s disco pop perfection, and reflecting of a troubling lack of storm from across the Atlantic.
Alfred Soto: “In 2014, Rizzle Kicks teamed up with Evian for the 2014 Wimbledon Championships and released a single entitled “Tell Her,” with a video featuring Maria Sharapova.” Which explains its scrubbed hortatory appeal: a Chuck Taylor commercial. The Brits need to explain why a Pharrell falsetto doing a Philip Bailey impression is beguiling. In exchange, I’ll them it’s closer to “Call Me” than “September.”
Ashley Ellerson: Not only does this duo resemble a British Chiddy Bang with their choice of samples, but the singer sounds a lot like Hoxton-native Esser! (Does anyone remember Esser?? The world wasn’t ready for him six years ago.) This song is catchy, adorable, and just what we shy folk need. Though “Tell Her” feels very high school in every way it should, I’d still swoon over the guy who plays this for me today (as long as he’s of age). End-of-summer/back-to-school jams are in this fall, and now I wish I were going back to school.
Brad Shoup: Pharrell interpolating “Got to Be Real” in a seaside hotel lounge. I don’t think there was ever a point in his career where that would have worked for me.
Iain Mew: Perhaps Rizzle Kicks noticed the issues with starting a song “Do you remember back in school” when you seem barely out of it. Ditching any personality in favour of boredom and sounding closer to Olly Murs is not the way to solve that problem, though.